How to Participate

  • TOI will print a series of numbers every day for 4 weeks on the front page.
  • Every week, contest will have a special theme like - your Mobile Number & DOB. Two numbers will be published every day from that theme
  • If the given numbers for that day matches yours, simply SMS – TOINMC <space> PINCODE <space> YOUR WINNING NUMBERS and send it to '9133778600'
  • Selected participants will be notified via SMS. Basis questions answered and proof verification, 400 participants daily will win exciting prizes
  • Regular participants will also get a chance to win a weekly bumper prize - Air Purifier.

Weekly Theme



Contest Question

What makes you read TOI?

To be answered in the participation form

Be the first of your friends to like Number Magic

Frequently Asked Questions


How to participate?

Every day, for 4 weeks, check out the front page of your The Times of India newspaper for the Number Magic contest.

TOI will be announcing 2 winning digits daily and if you have the winning numbers (published in the newspaper), you can simply participate by sending in an SMS to our registered mobile number 9133778600.

What is the correct SMS Template?

To participate SMS: TOINMC <space> PIN CODE <space> your WINNING NUMBERS to 9133778600.

For example, if the theme for the week is Mobile Number (refer creative below)

What is a Theme?

Every Monday, a weekly theme announcement ad will be published in the Times of India Newspaper. Themes can be your daily numbers like –

  1. Mobile Number
  2. Birthday

All winning digits announced during the week will be related to the theme for the week. For e.g. if the theme for the week is mobile number, all the digits announced during the week will be from the mobile number digits.

Why do I need to submit documents?

Documents are needed to validate and authenticate an entry. To assure you have the Winning Numbers and the right person is getting the contest prize, it is important to submit the document.

Why do I need to answer the questions in the form?

Winners will be shortlisted basis contest questions answered and completion of verification process.

Can I participate on someone else’s behalf?

You can only participate on yourself or on behalf of a blood relative, given you have all the necessary documents.

Who can participate?

The contest is currently open for participation across the 8 cities of Delhi NCR, Mumbai, Bengaluru, Kolkata, Chennai, Ahmedabad, Pune and Jaipur.

I don’t reside in the given cities can I still participate?

You don’t have to be a permanent resident of the city to participate. If you have access to the physical newspaper of the city, you are eligible to take part in the contest. However, please note – if you are amongst the selected winners, you can only redeem your prize/voucher in the city of participation and not outside.

How to win weekly prize?

To win weekly prizes , you can simply upload your selfie with TOI newspaper in the participation form.

Why are the documents getting rejected in spite of sharing correct documents?

Shared document/proof needs to have the winning ID in it or else it will get rejected.

Should winning digits needs to be in sequence?

Sequence of winning digits doesn’t matter, the mobile number / DOB should have those 2 winning digits.


When will I get my prize?

Post completion of verification process and contest questions answered, an automatic system will generate a list of 400 lucky winners to whom we will send a SMS with the prize - Voucher Code. This voucher code will be of Amazon. In case if you have any questions, you may write to us at

Till when can I redeem my voucher?

Vouchers will be redeemable within 1 year.

When will I get my bumper prize?

Post completion of verification process and contest questions answered, an automatic system will select bumper prize winners to whom we will send a SMS with prize details every week

How will I get my bumper prize?

Gift will be directly delivered to your address given in the contest form


Till when can I submit my documents?

Documents need to be submitted within 3 hours window (i.e. from the time of receiving the submission link sent through SMS).

Will my details be shared externally? Is my data safe?

Please refer to Number Magic Contest T&C for data protection and privacy.

Which documents are needed to support the entries?

For Birthday Theme - Driving License, Voter Id, Passport, Pan Card, Aadhar Card etc

For Mobile Number Theme - Mobile postpaid bills, Top-up screenshot for pre-paid bills, Screenshot of mobile apps etc.

How to redeem your Amazon e-vouchers?

  • Add an eligible item to the shopping cart.
  • On Select a payment method page, enter your e-voucher code in the Add Gift Card or Promo Code section exactly as specified. Don't add spaces before, inside of, or after the promotion code.
  • Select Apply and Proceed to check out.